![]() ![]() Who, with a magic wand of marketing, caused those same dudes and all their private college classmates to rethink their material consumption, first with the knowledge that their everyday dollars could have the potential for outsized charitable global impact, and again to rethink it all over again years later when they realized that global impact was mostly just disrupting local economies with the sudden influx of thousands of free shoes and, in truth, not actually doing much good at all. ![]() The people who made it cool for college dudes to wear flats. SAM: What if I told you running in the Hoka Zinal 2 was like running in a pair of Toms? You know Toms - the original one-for-one shoe company. It’s not messing around Hoka is going all in on the brand-new look.ĭid Hoka do the right thing by changing up a beloved shoe so much? Let’s find out if the sequel holds up or is a disappointing bomb. Much like Robocop, it’s here to serve the public trust, protect the innocent, and uphold the law. That first Zinal was a great shoe and was highly reviewed, but now has been given a new look and technology. This is a much different-looking shoe than the original version of the Zinal. The Levitate-like upper on this shoe initially really scared me. When I first saw it I got very strange vibes, like an EVO Jawz had a kid with a Brooks Levitate, but there are also some Salomon aspects to it, too. The lugs have increased to 5mm, and the lug pattern has been updated, but what jumped out to me was the look of the shoe. The Hoka Zinal 2 is very similar in weight and stack to the original. This is the Kill Bill-like revenge movie where the hero is left for dead but has to overcome hardship, reinvent themself, use ancient and beloved techniques, and become the ultimate badass that can get the bad guys that wronged them. JOHN: This summer, from the makers of the Hoka Zinal, comes Zinal 2, Zinal Kills.
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